Website Marketing & CRO Service

More Revenue From
the Traffic
You Already Have.

Conversion Rate Optimisation (CRO) improves how many of your existing visitors take a meaningful action. Doubling your conversion rate produces the same revenue as doubling your traffic — at a fraction of the cost. Rotana applies CRO principles across your entire funnel — not just your homepage.

Get a Free CRO Audit →Discuss Your Funnel
2x
Avg. conversion improvement
Funnel
Every stage optimised
30%
Budget typically wasted without CRO
What Rotana's CRO service covers
  • ✓
    Full conversion funnel audit
  • ✓
    Landing page copy and layout optimisation
  • ✓
    CTA placement and messaging testing
  • ✓
    Form optimisation and lead capture improvement
  • ✓
    Heatmap and scroll map analysis
  • ✓
    Page speed impact on conversion assessment
  • ✓
    Monthly conversion rate tracking report
What Is CRO

Why Traffic Without
CRO Wastes Budget

Conversion rate optimisation is the process of improving the percentage of website visitors who take a desired action — booking a call, making a purchase, or submitting an enquiry. CRO identifies and removes the friction points that prevent visitors from converting.

97% of website visitors do not convert on their first visit. Most of them leave because of friction — unclear messaging, slow load times, confusing navigation, or weak calls to action. CRO finds and fixes these points systematically.

Rotana applies website marketing and CRO principles at every stage of your funnel — landing pages, service pages, pricing pages, and contact pages. The goal is to ensure that every channel you invest in — SEO, PPC, email, social — converts at its maximum possible rate.

CRO compounds every other marketing channel. Improved conversion rates mean more leads from the same SEO traffic, lower cost-per-acquisition from the same PPC budget, and higher revenue from the same cold email volume.

Conversion Problems We Fix
Weak CTA Messaging
Generic calls to action like "Learn More" or "Click Here" produce weak click rates. Rotana replaces them with specific, benefit-focused CTAs matched to the visitor's intent at that stage of the funnel.
High Form Abandonment
Forms with too many fields, unclear labels, or poor mobile layout lose leads before submission. Rotana identifies the specific fields and design elements causing abandonment and optimises accordingly.
Unclear Value Proposition
Visitors who cannot immediately understand what you offer and why it is better than alternatives leave within seconds. Rotana rewrites above-the-fold messaging to communicate value in the first 3 seconds.
Slow Page Speed
Each additional second of load time reduces conversions by 7% (Akamai). Rotana identifies speed-killing elements — render-blocking scripts, unoptimised images, and excess third-party code — and eliminates them.
Pricing

CRO
Packages

Market research: WebFX $800–$10,000/mo, VWO $3,000–$9,000/mo, FetchFunnel $2,000–$5,000/mo (2025). Rotana's SMB-focused rate for growing businesses below enterprise CRO agency pricing.

CRO Audit
$400
one-time · 5 business days
  • Full conversion funnel audit
  • Heatmap and scroll analysis review
  • CTA effectiveness assessment
  • Form friction analysis
  • Page speed conversion impact
  • Prioritised fix recommendations
  • 1-hour findings call
Book CRO Audit
Most Popular
CRO Optimisation
$950
per month · 3-month minimum
  • CRO audit included (month 1)
  • Landing page optimisation (5 pages/mo)
  • CTA copy and placement testing
  • Form optimisation
  • Value proposition rewriting
  • Monthly conversion rate report
  • A/B test setup and monitoring
Get Started →
Full Funnel CRO
$2,200
per month · 3-month minimum
  • Everything in CRO Optimisation
  • 15 pages optimised per month
  • Full funnel architecture redesign
  • PPC landing page optimisation
  • Email click-to-conversion tracking
  • Heatmap tool setup and analysis
  • Weekly conversion reporting
Book a Call
Questions

CRO
FAQ

What is conversion rate optimisation? +
Conversion rate optimisation (CRO) is the process of improving the percentage of website visitors who complete a desired action — a purchase, a form submission, a booking, or a phone call. CRO uses data analysis, user behaviour tools, and systematic testing to identify and remove the friction points that prevent visitors from converting.
How much does CRO cost? +
Rotana's one-time CRO audit is $400. Monthly CRO retainers start at $950/mo. Market rates for dedicated CRO agencies range from $800–$10,000/mo (WebFX) to $5,000–$35,000/mo for top-tier agencies (Invesp 2025). Rotana is positioned for SMBs and growing businesses — below enterprise agency rates while applying the same optimisation principles.
How long does CRO take to show results? +
Simple CRO fixes — CTA copy, form fields, page speed — can show conversion rate improvements within 2–4 weeks of implementation. More complex changes involving page redesigns or funnel restructuring typically show measurable impact within 4–8 weeks. A/B tests require sufficient traffic to reach statistical significance — usually 2–4 weeks for sites with 5,000+ monthly visitors.
Does CRO work with SEO and PPC? +
Yes — CRO multiplies the return on every other channel. Improving your conversion rate from 2% to 4% means your existing SEO traffic generates twice as many leads, your PPC budget produces twice as many conversions at the same spend, and your cold email replies convert at a higher rate. Rotana coordinates CRO with all other active marketing channels for maximum compound impact.
Related Services
📈
PPC & Paid Media
Google, Meta, LinkedIn
🔍
Technical SEO
Site architecture & speed
✍️
Content Strategy
Topical authority maps
About Rotana Free Marketing Tools

Ready to Convert More
of Your Existing Traffic?

Book a free CRO consultation. Rotana will audit your most important pages, identify the highest-impact conversion barriers, and outline the fixes that will produce the fastest revenue improvement.

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