Every Channel.
One Strategy.
Rotana provides 11 integrated digital marketing services — from technical SEO and content strategy to paid media, cold email, and influencer marketing. Each service is built to compound authority, not just generate activity.
Technical SEO &
Site Architecture
Technical SEO determines how efficiently Google can crawl, parse, and index your pages. Rotana audits your site architecture, crawl budget allocation, Core Web Vitals, and semantic HTML structure — then fixes what prevents your pages from ranking.
Most businesses lose rankings not from a lack of content, but from technical barriers that increase Google's cost of retrieval. A clean technical foundation multiplies the impact of every other marketing channel.
- Full technical SEO audit — crawl errors, broken links, redirect chains, duplicate content
- Core Web Vitals analysis and optimisation (LCP, CLS, INP)
- Site architecture review and click-distance optimisation
- Semantic HTML5 markup implementation
- Structured data (Schema.org) for rich results
- Crawl budget management and index health monitoring
- Mobile usability and page speed improvements
- Monthly technical health reporting
- Initial technical audit report
- Monthly crawl health monitoring
- Ongoing fixes and implementation
- Monthly performance report
One-time audit: $350–$750. Market benchmark: $500–$2,500/mo for technical SEO (AgencyAnalytics 2025).
Content Strategy &
Topical Authority
Content marketing strategy at Rotana begins with a semantic audit — not a keyword list. We map your niche's full entity network, identify topical coverage gaps, and build a content plan that establishes your domain as the authoritative source in your space.
Topical authority equals coverage multiplied by historical trust. A content marketing service that targets random high-volume keywords without a topical map produces inconsistent results. Rotana builds the map first, then fills it systematically.
- Full topical authority map for your niche
- Content cluster architecture and pillar page planning
- Competitor content gap analysis
- Editorial calendar with prioritised topics
- Search intent mapping for each content piece
- Internal linking strategy and contextual bridge planning
- Content performance tracking and monthly reporting
- Topical map (one-time setup)
- Monthly content calendar
- Content briefs for each piece
- Competitor monitoring
- Monthly authority score report
Strategy-only: from $400–$700 one-time. Full-service content agencies charge $5,000–$15,000/mo (ColumnFive 2025).
AI Content Writing
at Scale
Rotana produces content at scale using AI agents trained on Algorithmic Authorship principles — NLP sentential rules, EAV sentence structure, and GEO-ready formatting. Every piece passes human editorial review before publication.
The difference between AI spam and AI authority content is methodology. Generic AI output follows no structural rules. Rotana's AI content system enforces one information point per sentence, active voice dependency trees, and factual tone — the signals Google's NLP systems reward.
- Blog articles, service pages, and landing page copy
- NLP-aligned sentence structure on every piece
- EAV entity coverage for topical authority
- GEO-ready formatting for AI search citation
- Human editorial review and factual verification
- Internal linking recommendations per piece
- Yoast SEO optimisation on publish
- 4–16 articles per month depending on tier
- 1,000–2,500 words per article
- SEO metadata for each piece
- Featured image brief
- Publishing-ready format
Best combined with Content Strategy. Quality AI content with NLP methodology — not commodity production.
Link Building &
Digital PR
Rotana builds editorial backlinks through targeted outreach, guest posting, digital PR placements, and niche edits. Every link is placed in contextually relevant content — functioning as a contextual bridge rather than a raw PageRank signal.
Link quality determines domain authority growth speed. Riad Hasan took CaseWhen.co from DR 2 to DR 50 in 12 months using five high-quality links per month — proof that a white hat link building strategy outperforms high-volume, low-quality approaches.
- Guest post placements on relevant, authoritative publications
- Niche edit link insertions on existing ranking content
- Digital PR — brand mentions and editorial features
- Broken link building outreach
- Anchor text strategy and variance planning
- Monthly link report with DR, traffic, and relevance metrics
- Toxic link monitoring and disavow file management
- 3–10 links per month depending on tier
- DR 30+ placements as standard
- Full outreach management
- Monthly link report
- Domain authority tracking
3-month minimum. Specialist agency rates ($800–$3,000) vs. large agency rates ($3,000–$15,000/mo — LinkBuilder.io 2025).
GEO — Generative
Engine Optimisation
Generative Engine Optimisation (GEO) structures your content to be cited by AI-generated answer engines — Google SGE, ChatGPT Browse, Perplexity, and Bing Copilot. As AI answers replace traditional search results, GEO determines whether your brand appears in those answers.
GEO signals differ from traditional SEO signals. Citation-worthy content requires answer-first structure, explicit entity definitions, and NLP-aligned sentence architecture. Rotana applies both SEO and GEO optimisation simultaneously — the only approach that covers both ranking surfaces.
- GEO content audit of existing pages
- Answer-first content restructuring
- Entity authority and knowledge graph alignment
- NLP sentence architecture optimisation
- Featured snippet and AI overview targeting
- AI citation monitoring across Google SGE, Perplexity, ChatGPT
- Monthly GEO visibility report
- Initial GEO content audit
- Monthly page optimisations (5–20 pages)
- AI citation monitoring
- GEO visibility report
Most effective when combined with Content Strategy and AI Content Writing services.
PR & Media
Outreach
Digital PR builds the brand mentions and editorial features that search engines use to verify your authority. Rotana secures journalist placements, editorial coverage, and brand mentions in publications relevant to your niche — creating E-A-T signals that paid links cannot replicate.
PR and SEO are interconnected. A brand mention in an authoritative publication reinforces your Author Vector — the statistical signature Google uses to assess your credibility across the web. Each editorial placement compounds your domain's trustworthiness score.
- Journalist and media contact research
- Press release writing and distribution
- Editorial pitch crafting and outreach
- Brand mention acquisition in niche publications
- HARO and similar media request monitoring
- Monthly PR coverage report with publication metrics
- 2–6 media placements per month
- Press release writing (1 per month)
- Outreach management
- Coverage tracking and reporting
Full-service PR agencies charge $5,000–$15,000/mo (SiegeMedia, AMW 2025). Rotana boutique rate for targeted digital PR.
SEO Consultancy
& Strategy
Rotana's SEO consultancy service provides strategic guidance for businesses that want expert direction without full-service management. Riad Hasan audits your current SEO performance, identifies the highest-impact opportunities, and delivers a prioritised roadmap your team can execute.
SEO consultancy is for businesses with internal teams that need a clear direction. Whether you have suffered a ranking drop, a Google penalty, or simply need a second opinion on your strategy, Rotana provides an objective, data-driven assessment.
- Full site SEO audit — technical, content, and authority
- Topical gap analysis against top competitors
- Keyword cluster mapping and prioritisation
- Google penalty assessment and recovery plan
- Algorithm update impact analysis
- Actionable 90-day roadmap
- 1-hour strategy call to walk through findings
- One-time audit: from $350
- Monthly advisory retainer: from $500
- Full audit + strategy call: from $600
- Ongoing monthly check-ins available
Market hourly rate: $65–$300/hr (Clutch, AgencyAnalytics). Fixed-fee engagements provide predictable cost.
Cold Email &
Drip Campaigns
Rotana builds cold email infrastructure from DNS configuration and mailbox warm-up through to campaign copywriting and sequence management. Riad Hasan has achieved 98% open rates and 78% click rates for clients — results built on technical deliverability, not guesswork.
Cold email and drip campaigns serve different purposes. Cold email targets new prospects for lead generation, link acquisition, and partnership development. Drip campaigns nurture existing leads through a defined sequence from first contact to conversion. Rotana manages both.
- DNS setup — SPF, DKIM, DMARC configuration
- Mailbox warm-up and deliverability management
- Lead list building and verification
- Email sequence copywriting
- A/B testing of subject lines and body copy
- Drip campaign sequence design and automation
- Open rate, click rate, and reply rate reporting
- Infrastructure setup (one-time): from $250
- Monthly campaign management: from $400
- Lead list of 500–2,000 verified contacts
- 2–4 email sequences per month
- Weekly performance reporting
Boutique cold email agencies charge $2,500–$5,000/mo (Reachoutly 2025). Rotana rate reflects specialist execution.
Influencer Marketing
Campaigns
Rotana identifies, vets, and manages influencers whose audiences genuinely overlap with your target customers. Selection is based on audience alignment and niche relevance — not follower count. A micro-influencer with 5,000 highly engaged followers in your niche outperforms a celebrity with a broad, unrelated audience.
Influencer marketing is most effective when the influencer's semantic domain matches yours. Rotana evaluates audience demographics, content relevance, and engagement quality before outreach — ensuring every campaign reaches people who are genuinely interested in your product or service.
- Influencer research and vetting — Instagram, TikTok, YouTube, LinkedIn
- Outreach and negotiation management
- Campaign brief and content guidelines
- Micro and nano influencer strategy
- B2B influencer marketing for professional audiences
- Campaign performance tracking — reach, engagement, conversions
- Post-campaign analysis and ROI report
- Influencer research and shortlist (10–30 profiles)
- Outreach and contract management
- Campaign brief creation
- Performance reporting
Influencer fees are additional. Agency management fees: $1,000–$18,000/mo (WebFX 2025). Rotana covers micro and nano campaigns.
PPC & Paid
Media Management
Rotana manages Google Ads, Meta Ads, and LinkedIn Ads campaigns with a unified approach — paid search campaigns are coordinated with your organic SEO strategy, targeting the same topical clusters and intent signals. This reduces cost-per-acquisition and accelerates authority compounding.
Paid search marketing produces immediate results while organic authority builds. A Google Ads marketing agency that operates in isolation from SEO wastes budget on keywords your organic strategy will eventually own. Rotana plans paid and organic together from day one.
- Google Ads campaign setup and management
- Meta Ads (Facebook and Instagram) campaign management
- LinkedIn Ads for B2B audience targeting
- Keyword research and negative keyword management
- Ad copy writing and A/B testing
- Landing page conversion rate optimisation
- Retargeting and remarketing campaign setup
- Monthly paid media performance report
- Management fee: 15–20% of ad spend
- Minimum management fee: $500/month
- Ad spend budget is separate
- Google, Meta, or LinkedIn — or all three
- Monthly performance report with ROAS tracking
Industry standard: 15–20% of ad spend (Sagapixel, AgencyAnalytics, Catmo 2025). Ad spend paid to platform separately.
Website Marketing
& CRO
Website marketing goes beyond driving traffic. Rotana audits your conversion funnel, identifies drop-off points, and optimises landing pages to convert your existing visitors into leads and paying clients. CRO applies to every page a visitor can land on — not just your homepage.
Conversion rate optimisation compounds every other marketing channel. Doubling your conversion rate produces the same revenue as doubling your traffic — at a fraction of the cost. Rotana applies CRO principles at every stage of your funnel.
- Full conversion funnel audit
- Landing page copy and layout optimisation
- CTA placement and messaging testing
- Form optimisation and lead capture improvement
- Heatmap and scroll map analysis
- Page speed impact assessment
- Monthly CRO report with conversion rate tracking
- Initial conversion audit: from $300
- Monthly optimisation retainer: from $400
- 5–15 page optimisations per month
- Conversion rate tracking report
Market range: $800–$10,000/mo (WebFX, VWO 2025). Rotana positioned for SMBs below enterprise CRO agencies ($5,000–$35,000/mo).
Which Services
Fit Your Goals?
Different business goals require different service combinations. Use this table to identify which services align with what you are trying to achieve.
| Goal | Recommended Services | Timeline | Starting From |
|---|---|---|---|
| Rank on Google's first page | Technical SEO + Content Strategy + Link Building | 3–6 months | $2,100/mo |
| Generate B2B leads quickly | Cold Email + PPC | 2–4 weeks | $1,100/mo |
| Build long-term niche authority | Content Strategy + AI Content + Link Building + GEO | 6–12 months | $2,350/mo |
| Appear in AI-generated answers | GEO + Content Strategy | 2–4 months | $1,200/mo |
| Fix a Google penalty or ranking drop | SEO Consultancy + Technical SEO | 1–3 months | $1,100/mo |
| Increase website conversion rate | CRO + Website Marketing | 1–2 months | $800/mo |
| Launch a brand awareness campaign | PR + Influencer Marketing + Content Strategy | 2–3 months | $2,900/mo |
Frequently Asked
Questions
Not Sure Where
to Start?
Book a free 30-minute strategy call. Riad Hasan will assess your current digital marketing position, identify your highest-impact growth opportunities, and recommend the specific services that will move the needle fastest.