PPC & Paid Media Service

Paid Media That
Works with Your
SEO Strategy.

Rotana manages Google Ads, Meta Ads, and LinkedIn Ads campaigns coordinated with your organic strategy. Paid search campaigns target the same topical clusters and intent signals as your SEO. This reduces cost-per-acquisition and accelerates authority compounding instead of competing with your own organic rankings.

Get a Free PPC Audit →Discuss Your Budget
15%
Management fee (industry standard)
$500
Minimum monthly management fee
ROAS
Every campaign tracked
What Rotana's PPC service covers
  • ✓
    Google Ads campaign setup and management
  • ✓
    Meta Ads (Facebook and Instagram) management
  • ✓
    LinkedIn Ads for B2B audience targeting
  • ✓
    Keyword research and negative keyword management
  • ✓
    Ad copy writing and A/B testing
  • ✓
    Landing page conversion rate optimisation
  • ✓
    Retargeting and remarketing campaign setup
  • ✓
    Monthly ROAS tracking and performance report
What Is Paid Search Marketing

Why Paid and Organic
Must Work Together

Paid search marketing places your ads at the top of search results for targeted keywords. Google Ads, Meta Ads, and LinkedIn Ads each serve different intent signals — search, social, and professional respectively.

Most agencies run paid and organic as separate campaigns. Rotana coordinates them deliberately. Paying for keywords you will eventually rank for organically wastes budget. Rotana uses paid search to capture immediate demand on high-intent keywords while organic SEO builds the authority to own those terms without ongoing ad spend.

PPC campaigns at Rotana are built on the same topical clusters as your SEO strategy — targeting users at the same intent stages. This alignment reduces cost-per-click through quality score improvements and increases overall conversion rate because ad messaging matches organic content expectations.

Platforms Rotana Manages
Google Ads
Search, Display, and Performance Max campaigns targeting users with active purchase intent. Google Ads is best for capturing demand that already exists — people searching for your solution.
Meta Ads (Facebook + Instagram)
Interest-based and lookalike audience targeting for awareness and retargeting campaigns. Meta Ads creates demand rather than capturing it — ideal for top-of-funnel brand awareness and remarketing.
LinkedIn Ads
Professional audience targeting by job title, industry, company size, and seniority. LinkedIn Ads have the highest B2B lead quality of any paid platform — at a higher cost-per-click that is justified by conversion rate.
Retargeting
Ads served to users who have previously visited your website or engaged with your content. Retargeting typically produces 2–5x higher conversion rates than cold audience campaigns at lower cost-per-click.
Pricing

PPC Management
Pricing

Industry standard: 15–20% of monthly ad spend (Sagapixel, AgencyAnalytics, Catmo 2025). Ad spend is paid directly to Google/Meta/LinkedIn and is separate from Rotana's management fee.

Single Platform
$500
per month minimum · + 15% of spend
  • One platform (Google, Meta, or LinkedIn)
  • Campaign setup and management
  • Ad copy writing and A/B testing
  • Negative keyword management
  • Monthly performance report
  • Recommended ad spend: $1,500–$5,000/mo
Get Started

Management fee: 15% of ad spend with $500/mo minimum. Ad spend paid directly to platform.

Most Popular
Multi-Platform
$900
per month minimum · + 15% of spend
  • Two platforms (any combination)
  • Coordinated cross-platform strategy
  • Retargeting campaigns on all platforms
  • Landing page CRO recommendations
  • Audience segmentation and testing
  • Monthly ROAS tracking report
  • Recommended ad spend: $4,000–$12,000/mo
Get Started →
Full Paid Stack
$1,500
per month minimum · + 15% of spend
  • Google + Meta + LinkedIn
  • Coordinated paid + organic strategy
  • Full funnel campaign architecture
  • Weekly performance reviews
  • Conversion tracking setup
  • CRM integration reporting
  • Recommended ad spend: $8,000+/mo
Book a Call
Questions

PPC & Paid Media
FAQ

What is a Google Ads marketing agency? +
A Google Ads marketing agency manages your paid search campaigns — keyword research, bid strategy, ad copy, landing page coordination, and performance optimisation. Rotana manages Google Ads as part of a unified growth strategy, coordinating paid campaigns with your organic SEO so paid spend complements rather than duplicates your organic keyword targets.
How much does PPC management cost? +
Rotana's management fee is 15% of monthly ad spend with a $500/mo minimum — the industry standard rate used by most quality PPC agencies (Sagapixel, AgencyAnalytics 2025). Ad spend is paid directly to Google, Meta, or LinkedIn and is separate from the management fee. A client spending $3,000/month on Google Ads pays $500 management fee (the minimum) plus $3,000 directly to Google.
What is retargeting marketing? +
Retargeting (also called remarketing) shows ads to users who have previously visited your website, viewed specific pages, or engaged with your content. Because these users have already demonstrated interest, retargeting campaigns convert at 2–5x the rate of cold audience campaigns at significantly lower cost-per-click. Rotana includes retargeting setup in all multi-platform packages.
Related Services
🧭
SEO Consultancy
Strategy & roadmap
📊
Website CRO
More revenue, same traffic
📧
Cold Email & Drip
98% open rates
About Rotana

Ready to Launch
Paid Media Campaigns?

Book a free PPC audit. Rotana will assess your current paid media performance, identify wasted spend, and outline a coordinated paid + organic strategy that maximises return on every dollar.

Book Free Consultation →View All Services
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